Starting a website for an online Business?

 

The Key To Starting An Internet Business

The Internet is getting bigger with each passing day. More people are viewing it as some sort of get rich quick scheme but the reality is that this couldn’t be further from the truth. Just like any other business, starting an Internet business takes a lot of hard work and dedication and success won’t just come to you overnight.

Many people believe that simply because you don’t have to rent an entire store, hire a huge staff and have a lot of inventory to control, starting an Internet business is much easier. Although in some respects that may be true, don’t let yourself be fooled into believing that it is just a walk in the park. There are many things to take into consideration before starting your Internet business.

The common mistake of Internet entrepreneurs is jumping in without knowing the market before hand. A good rule of thumb is to have the mentality that you are probably not the first person to think of your idea. Before starting an Internet business, check out other similar online ventures. Take a look at how long they have been in business, what types of features and products they have, and what makes their website stand out.

Like any other successful bsiness, an Internet business starts out with a solid business plan. If you aren’t sure how to implement this, either ask a trusted friend with his or her own business or seek out some information online. There are many resources to help you with creating a business plan.

Approximately 90 percent of online businesses end up folding within the first 3 months of operation. There are many reasons for this. The biggest reason is lack of preparation for the launch of the business. Another big factor is lack of funds, or lack of calculation of just how much money will be needed in order to start and last beyond the first year.

The start up costs largely depend on the type of business you are interested in starting. If you are planning to sell your homemade necklaces over the Internet, then your start up costs will certainly not force you to take out a new mortgage on your home. But if you are looking to go worldwide and offer a wide array of products and services, there could be a sizable amount of investment involved in starting your Internet business.

One of the most important parts of starting your own Internet business is creating your website. View your website as the entrance to a store. This is the first impression that potential customers will have of your business, so you need to grab their attention very quickly. It is much simpler to click away from a website than it is to leave a physical store so you need to be creative.

When a potential customer clicks onto your website, you are going to want them to stay. If they don’t, you are losing a sale. Many times it proves beneficial to hire a professional to design and maintain your website. It should be easy to tell within the first ten seconds of entering the site exactly what it is you offer, what makes you better than the competition and that your prices are competitive. Web surfers are quick to close your page and go to the next; just surfing until something catches their eye. It is important that the customer feel engaged as soon as they visit your home page. Catch them there, and you may just have your sale. Website designers can help you create a website that will best suit your new Internet business.

A few satisfied customers can quickly turn into many satisfied customers when you have a website which is designed well and easy to navigate. Proper business planning and finding the right professionals for website creation will be great first steps in starting an Internet business.

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A Brief History of Search Engines

Google PlusGoogle

Could you imagine the internet without Google? Even though I was using the internet long before Google was around – yes, I’m old – I really couldn’t. Where do most of us go when we’re looking for something and want information on it as soon as possible? For about 70% of us, that would be Google.

 

Bing

Now, that’s not to say that Bing isn’t used quite extensively, just that with Microsoft’s recent drop in support over the past 3 years or so they really don’t have the surfer sponsorship they used to.  Some say Bing is a much more robust search engine than Google and perhaps this has to do with the fact it’s been around for a bit longer than Google.  Of course, it was known as MSN back in the day.  Most aren’t aware of this, they believe Bing is one of the new kids on the block.

Yahoo Search

Now we get to one of the Grand Daddies of search engines – Yahoo.  Creating by David Filo and Jerry Yang and launched in 1994, Yahoo quickly became the go-to search engine.  Yahoo Search, as it is usually referred to as, was household name for most of us who surfed the internet in the 90’s.  Yahoo doesn’t have the popularity it used to have but is still used quite extensively by surfers around the globe today.

Here are a few other search engines which have either passed on into search engine heaven or developed into something else and I’m betting most people who read this post have never heard of.  Unheard of or not, knowing a bit about the history of search engines is a good thing.  After all, they helped develop the internet as we know and love today.

Archie Query Form

Archie Query Form was the very first search engine on the internet, being launched in 1990.  There wasn’t much to it really, relying on FTP hosted and downloadable directory listings.  Due to the lack of space, only listings were available.  I recall it being quite limited and rather slow.  My, how things have changed in 25 years.

Alta Vista

Alta Vista was launched in January of 1994, offering the first search engine with unlimited bandwidth.  Alta Vista also offered the first natural language search query availability, with soon had it ranking as one of the top search engines on the internet.  IT was my favorite engine back in the day.

Alta Vista was purchased by Overture in 2003 for $80 million in stock and $60 million in cash.  Yahoo took ownership of Overture in 2003.

Search Engines Are The Internet

Let’s face it, we couldn’t surf the internet properly without search engines.  There can be no argument there.  Whether you love or hate Google, Being or Yahoo, we wouldn’t be able to reach the pages we do every day without them.  They are the bread and butter of the internet, indeed.

 

State Of Digital Marketing and Local SEO in 2018

Digital marketing has taken the forefront when it comes to business branding and advertising in our modern age.

While mediums such as television, radio and paper materials are still being used, it is the internet with has come up front in regard to reaching the masses for business interest and transaction.

Digital marketing has grown leaps and bounds, even in the past few years.  Here are our predictions of where it is headed in 2018 and beyond.

Content Will Be More Than King For Local SEO Services

In-depth content is now getting more attention via Google searches, with the King of search engines already proving that it’s robots pick up long tail titles and terms more frequently than ever before.

Victoria BC SEO Marketing

Candida Digital Marketing Channels Will All Be Connected Through Victoria BC SEO Marketing

Content, SEO Services in Victoria BC and social media will all become on eventually, in terms of being treated more as skills that stretch across an organization’s marketing platform.  Search engine optimization will evolved beyond individual strategies, with a focus more on the experiences of customers across marketing channels.

Mobile Analytics Will Become Even More Relevant

Google and Being and other major search engines or major companies like www.stretchmedia.ca have already begun regarding mobile traffic and interactions more seriously, but this is just the beginning.  We predict they will stretch much further into this territory as mobile units become more powerful and more people use them as their means of internet browsing and communication.

You can always contact our main offices if you ever need more recommendations on who we think are the best SEO’s in the country, it does matter when conducting your business online to have only the best people working for you.  Contract us on our main message page if you’d like more info on digital marketing strategies and marketing in general.